CONTENT FOR CONSUMERS

(1/4) One of the many ways Meta aims to reduce fraudulent sellers advertising on their platforms is to gather feedback directly from buyers in the form of surveys. Noticing there was a decline in completed surveys via the prompt in the Facebook application, my team was tasked with creating a prompt to take the survey via a notification instead - which was sent to a small group of users to A/B test response & completion rates alongside the existing in-app prompt.