MESSAGING FOR BUSINESSES

B E F O R E

• This messaging for those with no listings currently in Sale status only made sense to first time sellers. It was confusing to everyone else with Removed and Sold items, which they obviously had already listed (and could review on a different screen).  
• During a site audit while revising the style guide, I identified the semicolon here to be too formal.

A F T E R

• I changed the tense, which implies "currently" while maintaining brevity. I also eliminated "yet" and specified item status instead.
• The new color here accomplishes two things: one, __red and two __ brand to match elsewhere matches the updated branding style guide) combined with the change to two sentences better highlights the CTA. 

In a peer-to-peer marketplace, sellers could receive a branded Shipping Kit to mail their item to the buyer - or use their own packaging and print a label. 

Data and feedback from Member Care reps showed that a common reason for seller dissatisfaction was 

a misunderstanding of the connection between these options and what their earnings on the sale would be.

• Header & CTA: The header's action verb is to Agree, while the button's action is Save and Print.
• Voice: This paragraph uses both "I", meaning the user, and "We", meaning the company. 
• Timeline: "I will not expect a...Kit" is problematic, as the change of mind could often be after the Kit is already headed their way.  
• Technical directions: Saving and printing actually required additional steps found on the next screen, so the technical how-to should be there instead (edited, of course, to apply to more devices).

• Header & CTA: This alignment not only makes better sense but also draws focus away from the task of printing and back to making the update itself.
• Voice: There's better flow now that this is consistent.
• Earnings/cost: This valuable information previously only found during the listing creation and buried in the FAQs is now part of the update process itself.  Plus, the tip about free materials keeps a conversational tone by assuring there doesn't have to be an out-of-pocket expense for having made this update.