Transactional email design

BEFORE

• A common point of confusion for sellers was how to calculate earnings when the item price was reduced during a sale, which these emails didn't address.
• The CTA implies earnings are ready to withdraw at the time of this send, but they're not - which was the most common reason for customers to reply to this email.

B E F O R E  >

The branded Shipping Kit sent to sellers on this marketplace app contains 

packaging already addressed to the buyer - and this insert. Click through to the "After".

Pain Points:

• Data showed that sellers wtth Kits were not logging on to check the order status first - and were mailing out orders more than 10 days later. But there was no mention of the 10-day maximum here.
• Step #4 indicates sellers are paid when the item ships. The next section under the dollar amount indicates sellers are paid after the item is delivered. Which is correct?
• The email address listed to reach the company hadn't existed in years.